4 tips for global expansion in today's business world

Adam Groff
- Leadership - Sep 04, 2015

If you truly want to increase your business's outreach, then it's time to start thinking globally.

Today's business world is globalizing at a rapid rate and it's never too late for your business to jump on the international bandwagon. 

With worldwide enterprises in mind, here are just a few ways your business can globalize:

1. Research global markets

In order to successfully take your business overseas, you must first research various foreign markets. Just because your business in successful in one country doesn't mean it will be in another, so start with the basics like product trends as well as customer needs and wants.

Is a product you currently sell trending in another country? Is there a particular need for the service you provide overseas?

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By researching ahead of time, you can increase your chances for business success on a global level. It's also important to look at particular market features that will affect your business in the long run.

For example, what is the currency exchange rate history for the country or countries you're interested in? If exchange rates are in your favor more often than not, then those foreign locations are likely a safe bet financially speaking.

2. Overcome language barriers

Having a general understanding of language can help you immensely when setting up shop in another country. You don't necessarily have to be fluent, but knowing certain words and conversational cues is important.

As the following article looks at, whether you teach yourself 7 strange idioms from around the world or common questions in a certain language, having a general understanding of foreign language will make the global transition much easier.

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If you don't have a knack for languages or you want to fully immerse your business in a foreign country, then it's wise to hire a translator. Foreign translators can assist you with one-on-one transactions and help you properly convert your business website idioms and all!

3. Assess the competition

No matter what kind of business you run, competition is everywhere. 

The whole point of going global with your business is to introduce it to a foreign market where competition is minimal. Keep this in mind when searching for an ideal location. 

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It's perfectly fine if there are already similar businesses in the foreign country you have in mind; in fact, this is sometimes helpful in terms of familiarizing foreigners with your business. However, if a certain country seems saturated with your business type, it's best just to move on.

4. Visit your destination

Before you decide to take your business global, first plan on visiting your country of choice. This is especially the case if you're opening a physical storefront in a foreign town or city. When dreaming of a successful business in a foreign land, it's easy to get caught up in the process without actually considering local factors.

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By actually visiting your destination, you can see firsthand what the city is like, if tourism is actually booming, and if your business will feel at home with the local community.

If globalization is in your business's future, then keep in mind the helpful pointers above and don't make any hasty decisions.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including globalization and international business.

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