Company Reports - Baker Publishing Group
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Baker Publishing Group
Producing Christian Literature Across Multiple Platforms
Written by John T. Connelly & Produced by Seth Lull
Established in 1939, Baker Publishing Group faithfully serves the Christian Church by publishing scholarly text for academia, professional literature for Church leaders and fiction for the general public.
“The thumbnail we use here is that we publish to serve the Church,” says Dwight Baker, President. “That sounds simple, but it’s not. The word publishing is changing quite usable.”
Baker Publishing Group authored numerous environmentally friendly initiatives over the years. In 2005, the Company mailed a sample Revell book, using recycled paper, to the CEOs of all ECPA member publishers. The response was positive.
In 2006, Baker Publishing Group moved all paperback non-fiction to recycled paper. To encourage the green publishing movement, Baker Publishing Group added the Green Press logo to the copyright page of books that were printed on recycled paper.
In November of 2006, the Company submitted an advocacy piece to the ECPA e-link that promoted the use of recycled paper. The green commitment continued in 2007 with the production of hardback, academic and Short Run books on recycled paper.
Digital Platform
With the advent of the e-reader platform and the popularity of Amazon’s Kindle, Baker Publishing Group now produces digital versions of titles, new and old.
“If readers are moving toward electronic and non-print media, we are pleased to go with them,” says Dwight Baker, President. “We are not prejudiced as to how readers obtain the content we publish. We are not going to promote a particular choice. Our attitude is that if we publish good works, if we have good content, the readers will find it. Beyond that, we let the readers decide what medium they available.”
To get those books digitalized, Baker Publishing Group needed to create e-pub files for older content, obtain the electronic rights for content and even find third parties to convert the e-pub files. The process was time consuming and costly. Baker Publishing Group prepared itself to meet the e-reader demand moving forward.
Epilogue
The initial hardship of digitalizing published content is behind them.
Baker Publishing Group can refocus on its principle mission of publishing high-quality Christian writing to serve the Church. The Company is publishing works by two San Diego pastors, Sergio De La Mora and Miles McPherson, in the upcoming year.
Baker Publishing Group faithfully believes the print platform will endure just as it has in the face of radio, television and the internet. However, Dwight Baker and his team will offer the content readers prefer on the platform readers choose to buy, just as the business has done since 1939.




